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2017 Education Session Directory

Wednesday, April 12, 2017


2:30pm to 3:15pm

Make Brand.com & OTAs a Profitable Combination

Presented by: Cindy Estis Green, CEO, Kalibri Labs

Industry expert, Cindy Estis Green, gives you the latest research results from the Kalibri Labs’ two most recent studies, revealing what you can do to drive revenue through the right combination of Brand.com and OTAs.

2:30pm to 3:15pm

Increase Revenue with Social Media

Presented by: Josiah Mackenzie, VP of Business Development, ReviewPro

Social media is here to stay. Learn about different techniques which drive your revenue and how to tailor your marketing to the audience you wish to capture.

2:45pm to 4:15pm

Preparing for the Future of Franchising, Change is in the Air

Moderated by: David Eisen, Editor-in-Chief, Questex/Hotel Management Magazine

Liam Brown, President, Select Service, Extended Stay and Owner Franchise Services, Marriott
Bruce Ford, SVP & Director of Global Business Development, Lodging Econometrics
Justin Knight, President & CEO, Apple Hospitality REIT
Amit (Al) Patel, President, Baywood Hotels

What is next for franchising? Industry experts discuss what you can expect and how to prepare yourself.

3:30pm to 4:15pm

Let’s Talk Money: Financing Your Projects

Moderated by: Sabena Arora, Principal & Founder, Acadia Brokers & Lodging Advisors

Dan Rama, Principal & Managing Partner, NewGen Worldwide
Suraj Patel, President, Sun Development & Management Corporation
Sagar Patel, CIO, The Witness Group
Chuck Przekop, Member, Rubin, Ehrlich & Buckley P.C.

Need funding for your next project? Learn from hoteliers about how to access the funding you need for all your projects.

3:30pm to 4:15pm

What’s in the Pipeline?

Moderated by: Stephanie Ricca, Editor-in- Chief, Hotel News Now

Mark Woodworth, Senior Managing Director, CBRE Hotels | Americas Research
Peter Nichols, National Director, National Hospitality Group, Marcus & Millichap
Kim Bardoul, Partner, The Highland Group
Russ Rivard, Senior Partner, Managing Director,  HVS & U.S. Hotel Appraisals

Industry experts forecast supply and demand and identify the hottest and coldest markets.

 Young Professional Session

4:30pm to 6:00pm

The most important word in the English language

Keynote: Dhvani Bhatia, Student at University of North Carolina at Chapel Hill Kenan-Flager Business School

Dhvani Bhatia, a first-year business student at the University of North Carolina at Chapel Hill Kenan-Flagler Business School, was selected from 250 applications to be one of 12 speakers at TEDxRaleigh in March.  Dhvani was the youngest speaker at the event and delivered a strong message with universal appeal – the power of the word “no”.  Hear from Dhvani about her story and a thought-provoking presentation on what makes “no” such a powerful word.  

Raising the Roof

Moderated by: Teague Hunter, President, Hunter Hotels

Jason Gregorek, VP Real Estate and Development, Hyatt Corporation
John Koshivos, VP and Managing Director, Development, Hilton 
Kary Lalani, VP Development, Lalani Lodging, Inc.
Matt Frankiewicz, Senior Director of Development and Asset Management, White Lodging Services

Learn about the successes and pitfalls of hotel development from industry experts.

Independent Hoteliers Session

  5:00pm to 6:30pm

STR: 2017 Independent Hotel Market Update

Presented by: Lindsay Culbreath, Senior Director, Business Development & Marketing, STR

STR will offer an Industry Update specifically for the Independent Hotelier scale

Profit & Loss 101: Focusing on Accounting

Presented by: Tarun Kapoor, Managing Director, Kapoor & Kapoor Hospitality 

Do you know your Revenues? Do you know your Revenue per Available Room? Do you know your Cost per Occupied Room? Do you know your Profit? If the answer is no, you need to attend Profit & Loss “101” – Focusing on Accounting.  Learn how to plan your finances, budget your expenses, and assess your profit and loss daily, weekly, and monthly.

In these tough competitive times, independent hotel owners are facing unprecedented challenges, this presentation will give you a new sense of the “possible”. Since profit is made one day at a time, one employee at a time and one hour at a time, Tarun will show you how to keep your eyes on the ball – Profit & Loss. This proactive approach to hotel ownership will show how to plan your finance, budget your expenses and assess your profit and loss daily, weekly and monthly.

This presentation will cover:

• Daily – real time – accounting
• Effective cash management
• Efficient cost management
• Seeking and getting staff “buy-in”
• Best practices and success stories

Thursday, April 13, 2017


2:30pm to 3:15pm

Pitfalls of Franchise Agreements: Windows, Impact & Transfers

Presented by: Rahul Patel, Partner, Patel Gaines and Drew A. Senulis, Associate Attorney, Patel Gaines

You’ve signed your franchise agreement. Now learn what you need to know to avoid common mistakes post-execution.

2:30pm to 3:15pm

Make Lodging Great Again!

Moderated by: Chirag Shah, Vice President for Government Affairs, AAHOA

Vanessa Sinders, Senior Vice President, Government Affairs, American Hotel and Lodging Association
Alfredo Ortiz, President & CEO, Job Creators Network
Richard Constable, III, Senior Vice President, Government Relations and Commercial Contracts, Wyndham Worldwide
Rolf Lundberg, Head of Public Policy, Vice President and Assistant General Counsel, Choice Hotels International

Government affairs professionals and industry leaders discuss the impacts of the new presidency on hoteliers. Inquire about policies that influence your business and get the inside scoop on pending bills and regulations for 2017.

2:45pm to 3:30pm

Hiring & Firing: Increase Profit & Limit Liability Part 1

Moderated by: Eugene Ryu, Managing Shareholder, Littler Mendelson

Facilitated by: Whitney Mertz, Principal Human Capital Consultant, TriNet

Nehal Anand, Associate Attorney, Littler Mendelson
Miraj (Mickey) Patel, CEO, Mirage Hospitality 

Join HR experts to better understand the do’s and don’ts of hiring & firing, and practice your interview skills to ensure you are hiring the best for your business while maintaining legal compliance.

3:30pm to 4:15pm

5 Ways to Lawsuit-Proof Your HR Part 2

Presented by: Vanessa Patel, Associate Attorney, Ogletree Deakins

Join an HR Attorney to discuss the most common HR mistakes which can lead to a lawsuit and cost you money.

3:30pm to 4:15pm

Don’t Give DANGER a Keycard to Your Property

Moderated by: Tina Patel, Managing and Operating Member, Fairbrook Hotels LLC.

Charles Witherspoon, Retired Undercover PD, Consultant, Witherspoon Enterprises, Inc.
Mar Brettmann, Executive Director, BEST
Deputy Aristides (Harry) Jimenez, Deputy Special Agent in Charge, Department of Homeland Security
Ron Thomas, President, United Insurance Agencies.

As a hotel owner, there are a lot of people in your care. Keeping everyone safe is no easy task. Learn how to recognize and react to evidence of human trafficking, keep safe working conditions for guests and staff, and understand the benefits of knowing your local government officials.

3:30pm to 4:15pm


Presented by: Aritra Basu Roy, Senior Account Manager, Google

A speaker from Google defines what successful marketing looks like, best practices for acquiring business, and how to measure your success with tools like Google Analytics.

 Women Hoteliers Sessions

4:30pm to 6:30pm

Live Brilliantly

Keynote Speaker: Shelmina Abji

Former IBM Executive and international empowerment speaker Shelmina Abji spurs audiences to everyday brilliance with her inspiring message on how to take control of your life, achieve your goals, overcome obstacles, and shine your brightest.

Interactive Activity

Facilitated by: Frances Kiradjian, Founder & CEO, Boutique & Lifestyle Lodging Association (BLLA)



2017 AAHOA

Sponsors & Partners

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NRI Banking
Amana Web
Choice Hotels
Carrier Enterprise
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Carlson Rezidor
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Embassy Carpets
P&G Professional