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Agenda

Tuesday, April 11, 2017

Time
Details

8:00am to 9:00pm

Exhibitor Registration

8:00am to 6:00pm

Exhibitor Setup

8:00am to 5:00pm

CHIA: Certification Program

Earn your Certification in Hotel Industry Analytics (CHIA).  The CHIA builds thorough knowledge of the foundational metrics, definitions, formulas, and methodologies that are used by the hotel industry.  Complete the Online CHIA program, then join us for the review on April 11th and the exam on April 12th.

9:00am to 3:00pm

PAC Golf Tournament

12:00pm to 5:00pm

CHO Recertification/Review and Exam

Earn or renew your designation as a Certified Hotel Owner (CHO).  Complete the Online CHO program or if you already have your CHO and need to recertify, then join us for the review and exam.  

2:00pm to 5:00pm

Candidate Orientation

2:00pm to 9:00pm

Attendee Registration

4:00pm to 6:00pm

Past Chairman Meeting

5:00pm to 6:00pm

PAC Reception (Invite Only)

6:00pm to 9:00pm

Welcome Reception


Wednesday, April 12, 2017

Time
Details

7:00am to 12:00pm

Exhibitor Setup

7:00am to 8:00pm

Attendee & Exhibitor Registration

7:00am to 8:30am

Breakfast

7:00am to 8:45am

CHIA Exam

All CHIA participants will be required to bring their own laptop or tablet to take the CHIA exam online.  Only members who have attended the review on April 11th may sit for the exam, you must complete the exam to receive a full refund of the deposit. 

9:00am to 12:00pm

Opening General Session 

Mark Woodworth,  Senior Managing Director, CBRE | Americas Research 

Industry CEO Panel: Moderated by Chip Rogers, President & CEO, AAHOA
Panelists: 
Andrew Alexander, Red Roof Inn
Jim Amorosia, G6 Hospitality
Geoff Ballotti, Wyndham Hotel Group
Keith Cline, La Quinta Inns & Suites
Eric Danziger, Trump Hotels 
Mark Hoplamazian, Hyatt Hotels Corporation
Steve Joyce, Choice Hotels International
David Kong, Best Western Hotels & Resorts 
Thomas Magnuson, Magnuson Worldwide
Elie Maalouf, InterContinental Hotels Group
Greg Mount, RLHC

Cindy Estis Green, CEO and Co-founder, Kalibri Labs 

Keynote Speaker Marcus Lemonis, Author, Star of CNBC’s “The Profit”, and CEO 

12:00pm to 6:00pm

Trade Show

12:00pm to 5:00pm

Gala Seat Assignment (Lifetime Members Only)

12:00pm to 2:30pm

Lunch

 

Concurrent Educational Sessions

2:30pm to 3:15pm

Make Brand.com & OTAs a Profitable Combination

Industry expert, Cindy Estis Green, gives you the latest research results from the Kalibri Labs’ two most recent studies, revealing what you can do to drive revenue through the right combination of Brand.com and OTAs.

2:30pm to 3:15pm

Increase Revenue with Social Media

Social media is here to stay. Learn about different techniques which drive your revenue and how to tailor your marketing to the audience you wish to capture.

2:45pm to 4:15pm

Preparing for the Future of Franchising, Change is in the Air

What is next for franchising? Industry experts discuss what you can expect and how to prepare yourself.

3:30pm to 4:15pm

Let’s Talk Money: Financing Your Projects

Need funding for your next project? Learn from hoteliers about how to access the funding you need for all your projects.

3:30pm to 4:15pm

What’s in the Pipeline?

Industry experts forecast supply and demand and identify the hottest and coldest markets.

4:30pm to 6:00pm

Young Professionals Session

Raising the Roof

Learn about the successes and pitfalls of hotel development from industry experts. 

5:00pm to 6:30pm

Independent Hoteliers Session

STR: 2017 Independent Hotel Market Update

STR will offer an Industry Update specifically for the Independent Hotelier scale. 

Profit & Loss 101: Focusing on Accounting

Do you know your Revenues? Do you know your Revenue per Available Room? Do you know your Cost per Occupied Room? Do you know your Profit? If the answer is no, you need to attend Profit & Loss “101” – Focusing on Accounting.  Learn how to plan your finances, budget your expenses, and assess your profit and loss daily, weekly, and monthly.

In these tough competitive times, independent hotel owners are facing unprecedented challenges, this presentation will give you a new sense of the “possible”. Since profit is made one day at a time, one employee at a time and one hour at a time, Tarun will show you how to keep your eyes on the ball – Profit & Loss. This proactive approach to hotel ownership will show how to plan your finance, budget your expenses and assess your profit and loss daily, weekly and monthly.

This presentation will cover:

  • Daily – real time – accounting
  • Effective cash management
  • Efficient cost management
  • Seeking and getting staff “buy-in”
  • Best practices and success stories

5:45pm to 7:00pm

Dinner

7:15pm to 8:00pm

Evening General Session & Awards

8:00pm to 11:00pm

Entertainment


Thursday, April 13, 2017

Time
Details

7:00am to 8:30pm

Breakfast

8:00am to 5:00pm

Registration & Gala Seat Assignment

9:00am to 11:30am

General Session

Amanda Hite, President & CEO, STR 

Teague Hunter, President, Hunter Hotels 

Keynote Speaker David Robinson, NBA Legend 

12:00pm to 5:00pm

Trade Show

12:00pm to 2:30pm

Lunch

 

Concurrent Educational Seminars

2:30pm to 3:15pm

Pitfalls of Franchise Agreements: Windows, Impact & Transfers

You’ve signed your franchise agreement. Now learn what you need to know to avoid common mistakes post-execution.

2:30pm to 3:15pm

Make Lodging Great Again!

Government affairs professionals and industry leaders discuss the impacts of the new presidency on hoteliers. Inquire about policies that influence your business and get the inside scoop on pending laws and regulations for 2017.

2:45pm to 3:30pm

Hiring & Firing: Increase Profit & Limit Liability Part 1

Join HR experts to better understand the do’s and don’ts of hiring & firing, and practice your interview skills to ensure you are hiring the best for your business while maintaining legal compliance.

3:30pm to 4:15pm

5 Ways to Lawsuit-Proof Your HR Part 2

Join an HR Attorney to discuss the most common HR mistakes which can lead to a lawsuit and cost you money.

3:30pm to 4:15pm

Don’t Give DANGER a Keycard to Your Property

As a hotel owner, there are a lot of people in your care. Keeping everyone safe is no easy task. Learn how to recognize and react to evidence of human trafficking, keep safe working conditions for employees and guests, and understand the benefits of knowing your local government officials.

3:30pm to 4:15pm


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A speaker from Google defines what successful marketing looks like, best practices for acquiring business, and how to measure your success.

 

4:30pm to 6:30pm

Women Hoteliers Session

LIVE BRILLIANTLY

Keynote Speaker: Shelmina Abji

Former IBM Executive and international empowerment speaker Shelmina Abji spurs audiences to everyday brilliance with her inspiring message on how to take control of your life, achieve your goals, and shine your brightest.

Interactive Activity 

Facilitated by: Frances Kiradjian, Founder & CEO, Boutique & Lifestyle Lodging Association (BLLA)

5:45pm to 7:00pm

Dinner

6:00pm to 7:00pm

Young Professionals Reception 

7:15pm to 8:00pm

Evening General Session

8:00pm to 11:00pm

Entertainment

 


Friday, April 14, 2017

Time
Details

7:00am to 8:30am

Breakfast

8:00am to 10:00am

Registration & Gala Seat Assignment

9:00am to 11:30am

Closing General Session, Town Hall & Election Speeches

Keynote Speaker Captain Scott Kelly, Astronaut & Retired U.S. Navy Captain

12:00pm to 1:30pm

Voting

1:30pm to 3:00pm

Lunch

5:45pm to 6:45pm

Gala Night Cocktail Reception

6:45pm to 2:00am

Gala Dinner & Entertainment

2017 AAHOA

Sponsors & Partners

Booking Com Logo
Carlson Rezidor
Rlhc
Ecolab
Ten X Logos
Directv
Laquinta
Accesspoint
Mitel
Amana Web
Choice Hotels
M6 S6logo H G6 Web
Embassy Carpets
Hilton
Handy
P&G Professional
NRI Banking
BW PLUS
Carrier Enterprise
Chase
Intercontinentalhotel
HBO
NEB Greenandred Logo Edit
Prudential
Amex
Wyndham
Redroof